![]() However, Proud Source is not contained within the traditional, run-of-the-mill aluminum can. They toyed with the idea of glass and various metals, eventually deciding on aluminum. So, Pennington sought out alternative containers, which was not an easy task. This did not fit the Proud Source motto at all. Plastic degrades slowly and has an excess of toxic properties that can be harmful to our bodies and the planet. More often than not, plastic bottles end up in a landfill, or worse, in our oceans or wildlife environments. “We wanted to rewrite the narrative of what ‘good’ bottled water is,” says Pennington. In order to truly establish a sustainable bottled water company, Proud Source began tackling two of the big issues within the current bottled water market: packaging and sourcing. Pennington’s ideas were met with gratitude and Proud Source was born, named for “the pride of the people.” CJ Pennington, company president and founder, began discussing the idea of using Mackay’s streams to source their bottled water and spent months with both his partners and local officials, ensuring that this would not impede on the beautiful surrounding environment nor the quality of life for the people of Mackay. And while they’ve only been on the market for less than a year, the ground work for Proud Source began a long time ago. ![]() Now the first thought that comes to mind when you think bottled water is not usually sustainability, but for Proud Source, that was the building foundation of their entire company. Resources that are now being sustainably shared with an incredible bottled water company: Proud Source Water. With their small population and such bountiful surrounding wilderness, the people of Mackay have found that they often have a surplus of resources. Many find that it is difficult not to smile when you’re nestled beneath the tallest mountain in Idaho, Mount Borah, standing at over 12,000 feet. The area was once a lively mining town, and while the mining industry is not as booming as it used to be, Mackay is still one of the friendliest places in the state, with happy residents and abundant wildlife. Home to less than 600 people, but by no means small in spirit. Mackay, Idaho-Both a lush and rugged terrain, nick-named the “top of Idaho” with its tall mountain peaks and beautifully expansive landscapes. ![]() By Chelsea Chambers Photos Kimberlee Miller
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |